Reflecting back makes projecting forward more reliable. Know how, where, when, and why you have changed and set your next targets.

Markets and margins may not be controllable but they are comparable. Adjustments based on the most recent information supports rapid optimization.

With a focus on the segments most responsible for your past successes you can also gauge the impact of each contributing area.

Quickly recognizing and reacting to developing trends saves time and resources and improves your efficiency and profits.

Linear progress is not always the best. Normalizing data to determine the actual effect of each component of your organization provides a clear picture of their real contribution.

Interpreting data points for other stakeholders is simplified by proper selection and emphasis on key elements for your intended audience.